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https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1573766091103-GCV5HN4MKZPKMF14BV2N/bookings+SXT+copy.jpg work - TripAdvisor: Experiences Platform Development https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1573766091104-8JJB3P3727OD97Q61JDA/bookings+SXT.jpg work - TripAdvisor: Experiences Platform Development https://nishabelani.com/work/amazon-ax-cx-pcdsk monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619468800956-D8FQMFO4VOQQL7D68CRA/Brand+Skin+Cover.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1618951089265-ZK3YSF8QEALJ2MTUV4W4/Brand%252BSkin.jpg work - Amazon: Brand Skin AX + CX Enhancement The Brand Skin evolved to frame the content on pages– to drive more authenticity and signposting, helping shoppers connect with these brands whether inside the Amazon Store or on a different brand product page. https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105240260-AOL6ORIZ8GFU8GLG2ZEC/Letter.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105240287-97G8RQ8EIHKNUUCUPZZP/Letter+Copy.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105234138-M9IB4YG90I7244CAJH3S/Letter+Copy+2.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105232344-80JZMSH6HXQ903PBYLED/Letter+Copy+3.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105232374-G9IDZCER3DU0EA2HN0TJ/Letter+Copy+4.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105238846-D0FPX9RZ3F159NN9TW42/Letter+Copy+5.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105238806-8MNV2RG80SNJQT4NOT5I/Letter+Copy+6.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105236286-PIPO6SJ9D162231KDUFZ/Letter+Copy+7.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105236528-MBBV9AA5AFLCELX9AUG9/Letter+Copy+8.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619105233959-CNG8BNX61167D820E2U3/Letter+Copy+9.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619029874165-72422JA8IMY2VIDQI8QL/AX+Brand+Skin+Build.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619036191732-DX6R37S2L5QFSC2XS7KR/Timeline.jpg work - Amazon: Brand Skin AX + CX Enhancement https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1619040454283-XWN87V70N59HCZSYZ8GC/Design+Specs+Brand+Skin.jpg work - Amazon: Brand Skin AX + CX Enhancement https://nishabelani.com/work/amazon-stores-traffic-sazsd monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1618852734992-D6YPXXD7QPQ7ZL2788XS/Ingress%2Bpoints.jpg work - Amazon: Stores Traffic Optimization These traffic components are available on all devices–desktop, mobile, and app. Brand Skin pictured in desktop (laptop), Inline Search Autocomplete pictured on tablet (iPad), and Store Window on mobile (iPhone). https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1618881655406-SB8XU2O3PJM0G62W64CB/All+products+-+Today+Copy+2.png work - Amazon: Stores Traffic Optimization https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1618879412837-KI2VPU0KUQK6JX2QOXC5/All+products+-+Today+Copy+4.png work - Amazon: Stores Traffic Optimization https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1618780155712-QVJEM1ZAJBVQTZF2JV96/Inline%252BSearch.jpg work - Amazon: Stores Traffic Optimization https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1618797457278-XN4U5ESQMOTAHQ214M17/Store%252BWindow.jpg work - Amazon: Stores Traffic Optimization https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1618800375165-Z14FEZKKAH10CPP4SF3F/Brand%2BFrame.jpg work - Amazon: Stores Traffic Optimization https://nishabelani.com/work/whoopgrowth monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/3d0098f5-dd3b-4fbe-b5c5-57454ca69989/Phone+01.png work - WHOOP: Growth Strategies https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/4970906b-b719-4017-a3e1-d54143d6ed65/Onboarding+Mocks.jpg work - WHOOP: Growth Strategies Results: The Onboarding experience implementation showed a 30% increase in member engagement within the first 6 months of launch and increased general retention rate patterns. https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/601c3425-ada4-4e5f-872a-e508f299fed0/Kiosk+Mocks.jpg work - WHOOP: Growth Strategies Results: The Kiosk experience launched shortly after I left WHOOP, aiming to help customers (at a Best Buy or retail store) understand WHOOP. https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/5da2c6d2-8332-4660-8df8-ca437a84d190/Join+Flow.jpg work - WHOOP: Growth Strategies Results: The Join Flow enhancement led to a 12% increase in customer acquisition and a 23% improvement in our drop off rate post-launch. https://nishabelani.com/work/gfiberbranding monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/3f509d52-f38a-4d94-aa1b-3ba4b381cc67/Scene+1.jpg work - Google Fiber: Brand Differentiation https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/0438fa07-ada2-4f20-a22b-b999de6ba72f/Old+UI.jpg work - Google Fiber: Brand Differentiation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/bf840a18-ebee-4542-b112-7b43fc41f3ac/Process+for+Branding.png work - Google Fiber: Brand Differentiation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1717433681761-M52P2F4RJ6JDO9M3DNB5/Ads%2BUI.jpg work - Google Fiber: Brand Differentiation https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1717433648886-0AYODA27UJ41EKIP5TFM/Web%2BUI.jpg work - Google Fiber: Brand Differentiation https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1717435499302-VUHS53BJGCKBQEN4QFV3/Buyflow%2BUI.jpg work - Google Fiber: Brand Differentiation https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1717381092754-BVYIGQPX11N0SGSGIRC7/App.png work - Google Fiber: Brand Differentiation https://nishabelani.com/work/gfiberagenticexperience monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/96eee99e-d562-4f8f-9229-e2c71044f1b3/Screenshot+2026-02-18+at+2.20.20%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/ff679334-43ce-4c6d-a877-1c64e4899892/Screenshot+2026-02-18+at+2.20.32%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/78b0acef-035d-4ed9-8e58-bd7e547b65eb/Screenshot+2026-02-18+at+2.20.48%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/1773f26e-8503-4eb6-b669-d8e4cc619430/Screenshot+2026-02-18+at+2.21.03%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/43bd7c60-167a-449e-bd1a-1b03856bce9f/Screenshot+2026-02-18+at+2.21.14%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/7aaa519c-1b4c-4598-be63-dc168452ab45/Frame+1171276158.png https://images.squarespace-cdn.com/content/v1/59d85d4f90bade192aef2b47/430fef25-0d2b-44a7-ac59-98273b447c09/AI+Agent.gif work - Google Fiber: Shaping the Agentic Experience